Does New Zealand Rugby know there’s a World Cup happening?

The Rugby World Cup could very well be a success on all fronts despite New Zealand Rugby’s apparent disinterest, says The Spinoff. Two weeks into the Rugby World Cup and the Black Ferns have all but secured a quarter final spot. The team is easy to support, with arguably the most media and fan-friendly players of any New Zealand side. So why does it feel like there’s been little-to-no interest from New Zealand Rugby in meaningfully promoting the tournament and the Black Ferns? Also, there’s no obligation for the All Blacks to publicly support the Black Ferns, but maybe there should be.