From product to packaging: how sustainability is driving sales

The market for sustainable products is growing, The Spinoff reports, as global waste continues to have a huge impact on the environment. But often it’s not the product itself that has a big footprint – it’s what it’s wrapped in. Sustainable packaging isn’t just a nice-to-have, it’s an increasingly vital part of doing business in today’s world. Plastic waste is undoubtedly one of the biggest problems plaguing our planet, and packaging is by far its biggest proponent.