At online grocery store Supie, founder Sarah Balle spends her day packing orders, making deliveries, courting investors, and fighting for a fairer deal for shoppers and suppliers. The Auckland-based online grocery delivery service started “on the smell of an oily rag” 11 months ago, says The Spinoff, and at every possible point, Supie’s small team scrimps and saves to cut down on expenses. Until they can scale, keeping things lean and mean is the only way Supie can compete in an industry dominated by a duopoly – one so powerful the Commerce Commission recently investigated it.

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