Auckland billboards displaying memes instead of business ads during level 4 lockdown

In central Auckland, some electronic billboards have stopped advertising businesses and are instead sharing memes in an attempt to bring a smile to Kiwis impacted by the current COVID-19 lockdown, Newshub reveals. Three Lumo-controlled billboards have begun displaying content from popular Instagram account nzlockdownmemes, which has 95,000 Instagram followers. Meanwhile, charities have also been given display space.