Converse’s Auckland mural claims are ‘disingenuous’, scientist says

NZ Herald reveals the shoe brand Converse is being accused of misleading people with its global public art campaign, Converse City Forests. One of the murals was painted on Karaka St in Auckland last month, and Converse claims the eye-catching 195sq m artwork is the equivalent of planting 182 trees. However, that statement does not appear to take into account CO2 emitted during the making of the paint product, nor does it take into account that trees don’t stop growing after just one year, and that they don’t stop absorbing CO2 after just one year.