Consulting Group says New Zealand’s brand has never been stronger

One of the world’s most prestigious management consulting firms officially opened its office doors in Auckland last week, Stuff reports, and may be more upbeat about New Zealand’s future than most New Zealanders are. A survey found New Zealanders were more concerned about inflation than people in any country surveyed, except Brazil. “I don’t think a lot of people in New Zealand recognise how strong the [New Zealand] brand is and how much of an opportunity there is internationally,” says Boston Consulting Group’s (BCG) Asia Pacific chairperson.