New research into New Zealanders’ beer buying habits shows a huge rise in the popularity of low- and no-alcohol beer, RNZ reports. Low- and no-alcohol beers still make up only a small percentage of the market – zero-alcohol products account for 2% of supermarket sales. But sales have shot up 1116% in the past five years, as the days of limited choice have gone. Factors playing a part include the lower drink-driving limits and a cultural shift toward intolerance of driving over the limit.