Founded by Aucklander Sarah Balle in May this year, online supermarket start-up Supie has secured $2.5 million in seed funding, RNZ reports. Balle said investors saw the value in providing a supplier-friendly and customer-centric approach to food retailing. “We are providing a choice for Auckland households to put their hard-earned money into supporting a Kiwi supermarket who genuinely supports New Zealand’s food producers, and we’re humbled to see the amount of interest in Supie,” she said.