The Spinoff reveals Auckland could be $8.8 billion better off in 2030 if its economy becomes circular, according to a 2018 study led by the Sustainable Business Network (SBN). But New Zealand businesses are making sluggish progress, meaning the sizeable economic and environmental benefits are being lost. Nevertheless, homegrown skincare brand Emma Lewisham is claiming to be the world’s first carbon positive beauty brand. With a nod of approval from environmentalist Dr Jane Goodall, Lewisham has manufactured skincare products that remove more carbon dioxide than they emit and established a programme called the ‘Beauty Circle’ for customers to return their empties for sterilised, insertable “pods” refilled with fresh product.